Ad Extensions

 

Ad Extensions

Introduction

Ad Extensions are additional pieces of information that make an online ad more detailed and interactive. They enhance standard ads by providing direct links, contact options, or extra details — improving visibility and encouraging user engagement. Google Ads and other platforms use extensions to increase an ad’s effectiveness without raising costs.

Types of Ad Extensions

• Sitelink Extensions: Add extra links to specific pages (e.g., “Shop Now,” “Contact Us”).

• Call Extensions: Include a phone number or a direct “Call” button.

• Location Extensions: Show the business address and directions on Google Maps.

• Callout Extensions: Highlight special offers or key features (e.g., “Free Delivery,” “24/7 Support”).

• Structured Snippet Extensions: List product types or services.

Benefits of Ad Extensions

• Improve ad visibility and click-through rates (CTR)

• Provide users with more relevant information

• Increase conversions by simplifying user actions

Example:
A restaurant uses “Call” and “Location” extensions so customers can instantly phone or find the nearest branch. This boosts engagement and walk-ins.

Importance in Ad Campaigns

Ad extensions enhance user experience and can improve both Quality Score and Ad Rank by making ads more useful and engaging.

Related Article:  Bidding Strategies |  Quality Score  |  Ad Rank  |  Ad Extensions  |  Ad Targeting  |  Key Performance Indicators (KPIs)