Quality Score
Introduction
Quality Score is a key metric used in online advertising platforms such as Google Ads to measure the relevance and quality of an ad. It is rated on a scale from 1 to 10, where a higher score means the ad is more useful and relevant to users. Quality Score directly affects an ad’s visibility, ranking, and cost-per-click (CPC).
Components of Quality Score
Google evaluates three main factors:
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Ad Relevance: How closely the ad content matches the user’s search query.
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Expected Click-Through Rate (CTR): The likelihood that users will click on the ad.
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Landing Page Experience: How helpful, fast, and user-friendly the landing page is.
Example:
If a user searches “best budget smartphones,” an ad that includes those keywords and leads to a page listing affordable phones earns a higher Quality Score.
Importance of Quality Score
A high Quality Score leads to lower ad costs and better positions in search results. Google rewards advertisers who provide relevant, high-quality experiences to users.
Example:
Two advertisers bid ₹20 for the same keyword, but the one with a higher Quality Score pays less per click while appearing higher in the results.
Benefits
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Improves ad ranking
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Reduces cost-per-click (CPC)
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Enhances user satisfaction
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Boosts overall ad performance and ROI
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